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January 2009Building BlockContra-Band debuts new website for Block HeadwearWe started working with Block Headwear back in the fall of 2004, after they exhibited in MAGIC’s High 5 Campground at fashion week in Las Vegas. We produced and promoted High 5, which showcased other emerging and independent contemporary streetwear brands like Five Four, Live Mechanics, Scifen, and Ezekiel. Early on our focus for Block Headwear was on celebrity product placements, to help gain exposure for the brand and support their positioning as a brand worn by trendsetters. It was easy to get great placements for Block because they have a truly great product. But their website and catalogs just weren’t really telling that story. It took a few years to get here, but in the past few months we have finally gotten the chance to shoot new product and campaign photography for Block, give the collections names and editorial descriptions of the design concepts that drive the collections. And, best of all, we have launched their brand spankin’ new website at www.BlockHeadwear.com. The new site features a NEWS section to hype the brand and draw traffic to the website, a STOCKISTS section to help customers find retailers of the brand, and it also has a secret SHOWROOM to provide buyers easy access to current collections available for wholesale orders. The next step will be to add a STORE component, which we hope will happen later this year. |
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